123 Klan: Ad Agency

123 Klan: Ad Agency

The design concept for 123 Klan’s BrooklynHeadquarters is based on the unique and inherentpotential of the existing building shell and thefresh, young and talented work of 123 Klan AdAgency. The space plan juxtaposes work andplay and public and private spaces. The spacesare intended to cater to both the left and rightsides of the brain at all times. Based on the sun’s path through-out the day, views of thesurrounding neighborhood, and the relationship between the spaces themselves, the headquarters becomes increasingly private from top to bottom and increasingly open from front to back. The very public first floor is designed to cater to not only 123 Klan but the surrounding community, encouraging visitors and others to use the lawn which perfectly frames the New York City skyline. The building itself hosts a mini hydropower plant, living machines and a complete corporate space designed specifically for graffiti artists.